SUKU & InfiniteWorld (by SUKU) are seeking an experienced Product Marketing Specialist with a growth mindset to join the team! Here at SUKU, we equip every team member with product ownership and fast-paced growth opportunities. This position can be onsite (Miami) or remote/telecommute allowing the applicant to work anywhere in the world!
As a Product Marketing Specialist, you will support efforts to refine product-market fit and identify customer value drivers to take SUKU & InfiniteWorld to the next level of success!
Why this position:
- Autonomy with the ability to make an impact
- Outstanding colleagues in marketing, sales, and product management who want to partner with product marketing to drive company growth and customer value
- Support from leadership
- Develop new skills and grow as a marketer alongside marketing leadership with a product and growth marketing background
- Flexible work – 100% remote (forever & always) or the option for hybrid if near Miami, FL
What you'll do:
- Identify target customers, their needs, and how products will meet those needs.
- Develop value propositions and messaging materials to clearly communicate the solutions and benefits to prospective customers.
- Partner with Product Management to develop product strategies and roadmaps.
- Assist/lead go-to-market strategies.
- Implement demand generation techniques to ensure the product is being clearly represented and effectively positioned to the market
- You will be helping to increase our social presence in the crypto/blockchain community: Twitter, Telegram, Discord, Reddit.
- You will be designing, creating, and executing campaigns and tactical actions to drive users to use the token in our ecosystem.
- You will become an expert on our blockchain-powered products, interact with agencies, partners, and other stakeholders to help make the SUKU token a top-100.
- You will be planning, defining, designing, and implementing new crypto functionalities for our entire suite of products, with other team members.
- Understand the competitive landscape - use competitive intelligence to anticipate changes and differentiate product offerings.
- Content Creation –develop high-quality content for sales enablement and external marketing/demand generation campaigns and communications.
- Measurement and Analytics –define success targets and optimize performance.
- Analyze, recommend and lead the implementation of improvement initiatives.
- Keep abreast with the latest trends and changes in digital marketing.
Who you are:
- Strategic thinker with the ability to execute
- Analytical mindset
- Goal-oriented self-learner
- Cross-functional collaborator
- Creative problem solver
- Adaptive personality, highly organized and self-motivated, taking ownership and delivering results
- +3 years of Product Marketing, Growth Marketing, or Product Management experience within a B2B context or similar
- Understanding of the crypto & “blockchain culture and language”
- Wide scope of product marketing expertise including marketing content, sales enablement, product management input and support, competitive analysis, opportunity assessment, buyer journey mapping, buyer personas, messaging, and product launch
- Content writing work samples. Ability to distill complex business and technology concepts into easily understood value statements.
- Demonstrated ability to utilize data and insights to drive decisions
- Solid understanding of email marketing and social platforms. Similarly, experience crafting compelling consumer content strategies would be highly helpful.
- Outstanding prioritization and project management skills
- Powerful storyteller: written, verbal, and visual
- Demonstrated ability to collaborate effectively across multiple, cross-functional teams
- Self-starter and ability to build programs from scratch: be ready to roll up your sleeves and get things done
SUKU is a blockchain-powered ecosystem of transparency and authenticity solutions that enable brands to increase engagement with their audience in both physical and virtual worlds. The SUKU ecosystem consists of three products—Omni, Defi, and InfiniteWorld—and an ERC20 token.
At SUKU, we provide blockchain-powered transparency and authenticity solutions for Brands and Creators. At InfiniteWorld, we are creating more than a metaverse. We are creating THE MEGAVERSE: The Physical & Virtual Worlds Connected.
Create with us. Join our SUKU & InfiniteWorld team!